VELLA
A perfume shop: the product steps onto the screen as you scroll
- Client
- VELLA, perfume shop
- What we made
- Online shopVideo and animation
Project
An online perfume shop. A scent cannot be smelled through a screen, so we built the page like a boutique window: one bottle on the full screen, then the next.
Task
Online, perfume has one main problem: the buyer cannot smell it and chooses with their eyes. When bottles sit in a grid of identical cards, the choice comes down to comparing prices and the brand gets lost.
We had to bring back the feeling of a boutique without getting in the way of the path to the cart.
Solution
The page scrolls like a counter: bottles come onto the screen one by one, large and unhurried. The buyer has time to see the shape, the glass and the label, as in a shop.
Buying stays close: the name, the price and the button are always in view, so beauty never hides the cart.
What was hard
Animation easily turns into decoration that makes people forget to buy.
Heavy effects slow down a phone, and many buyers come exactly from a phone.
How we solved it
Effects live only on the showcase. The product card and the payment stay calm and familiar, so nothing distracts at the moment of purchase.
Video and motion are prepared light, so the page opens without waiting.
How this helps your business
The buyer chooses a scent with their eyes, like at a boutique counter
A scent cannot travel through a screen, so a full-screen bottle does its work: you want to look closer and pick it up.
The page works like a shop window, not a price list, and the brand is remembered as a premium one.
Fits if You sell things people buy with their eyes: perfume, cosmetics, jewellery, clothes.
