Auri Dawn
A ceramic sunrise alarm clock that wakes you with light, not with your phone
- Client
- Auri Dawn, sunrise alarm clock
- What we made
- Online shopVideo and animationProduct visuals
Project
Auri Dawn is a ceramic alarm clock with no screen that brightens your room before it rings. We built its online store and a short film to show it.
A phone alarm wakes you with a jolt and hands you the feed, so Auri wakes you with light, and the page does the same: the glow of the clock is the only thing that moves.
Task
People compare alarm clocks by price and features, but what they buy is the first minute of the morning. A spec table cannot show that.
A page that looks like every other gadget store would make Auri one more gadget.
Solution
The cover shows one ring of light and a hand turning it. Because the clock has no screen, the light is the only thing a visitor can feel through a photo.
Tabs named Sunrise, Sound and Sunset change the glow of the same clock. A visitor understands that the light grows from rose to daylight faster by watching it than by reading it.
What was hard
A clock with no screen can look like an empty box. Visitors would see a lump of ceramic and no reason to pay for it.
A dark section with changing light can feel jumpy. Text that moves while the picture fades makes a calm product feel nervous.
How we solved it
Every photo shows the same clock, in the same shape and colour. We generated all scenes from one reference object, so the clock is always recognisable and never looks like a different product.
The caption has a fixed place and the tabs never change size. Only the light fades, so nothing jumps when a visitor switches a tab.
How this helps your business
Buyers feel the morning before they read about it
The glow, the hand on the ring and the tab switch show the morning, so the price is judged against that feeling, not against a spec table.
A reader who is convinced can choose one, two or three clocks and see the total change on the same screen, without leaving the page.
Fits if you sell sleep and wellness products, home lighting, small home gadgets, or gifts where the feeling matters more than the specs.
