Revenew

Project

A landing for Revenew, an international business club for entrepreneurs and CEOs. Members meet in small groups that work as a personal board of directors, and the club runs events, tours and chats around them.

Task

A club that selects its members cannot sell the way a shop sells. A visitor decides by who else is inside, and the club cannot show private details of its members.

The page had to make the right entrepreneur want to apply and make the selection itself look like part of the value.

Solution

The page opens on the club’s own events and the founders, because in a business circle trust comes from faces and from who stands behind it. Photos of residents and gatherings carry the story, and the text stays short.

The path in is five steps in a row: application, questionnaire, interview, trial board of directors, agreement. Each is one block, because a visitor who sees the whole route does not wonder what happens after they apply.

What was hard

The source design was a long board built from different tools: twenty-odd blocks, uneven spacing and several type styles.

Forty-five photos make a page heavy, and the club’s audience opens it on a phone between meetings.

How we solved it

We rebuilt it on one spacing scale and two typefaces, so every block has the same margins and the page reads as one piece.

Every photo is sized for its slot and loads as the visitor scrolls, so the first screen opens fast and the long page stays light.