Nexo
Website design for an industrial robotics company: a white robot arm and one huge headline
- Client
- Nexo, industrial robotics
- What we made
- Site designArt direction
Project
A website design for Nexo, an industrial robotics company. The first screen is a white robot arm under the headline Precision in motion.
Task
Industrial robotics is bought on data sheets, and in a sheet one arm looks like another. A buyer needs to see precision, not read the word.
The page had to make a complex product readable for a manager who is not an engineer.
Solution
The first screen is a white six-axis arm and a huge black headline, with one red button.
Numbered blocks follow, one per service, starting with automated production lines, with a factory photo beside each block.
What was hard
A strict black and white page can feel cold for a company that sells to people.
A very large headline and a detailed machine can compete for attention.
How we solved it
One red accent is used for the button and the block numbers, so it guides the eye.
The headline sits in the empty space of the first screen and the arm stays whole beside it.
How this helps your business
A buyer sees the machine before reading the specs
A white six-axis robot arm and a huge black headline fill the first screen, so the product and the promise arrive together.
Numbered service blocks follow, starting with automated production lines and a factory photo beside each, so a visitor sees the work, not only a list.
Fits if You sell complex equipment: robotics, machines, industrial systems, engineering services.
