Montella

Project

A landing page design for Montella, a private equestrian club outside the city. The first screen shows the stables, the hills and a horse.

Task

A club like this is chosen by seeing it. People who read a list of services still cannot tell whether they will feel at home among the horses.

The page had to turn a first look at the place into a request for a private tour.

Solution

The first screen is the stables, the hills and a horse, with one headline and one button: book a private tour. Nothing else competes with it.

Three cards below lead to the video tour of the property, the horses and the membership, so a visitor can see first and ask about membership after.

What was hard

A quiet photograph can make the page look empty if the type is too thin or too small.

A deep green button has to stand out on a green landscape.

How we solved it

The headline is set in a thin sans that matches the calm of the place, large enough to read from the first screen.

The button keeps a deep green fill with light text and a clear edge, so it reads as the one action on the screen.