SOLSTICE Festival Identity

ARSORA Case / Solstice Order a logo
Client
SOLSTICE Festival
Work
Logo and identity
Dates
21–23 June
Delivered
In one day

05:48 First light

The year’s longest day

Once a year the sun stays up longer than on any other day. SOLSTICE is the festival that stays up with it.

Three days around 21 June. Doors open before sunset and the last set ends after sunrise.

05:48Sunrise
16 h 10 minOf light, Paris, 21 June
21:58Sunset

08:00 Why this sun

Six sketches, one sun

A festival named after the sun needs a sun that is not a cliché. We drew the obvious ones first and threw them away.

The one that stayed is the plainest: a disc, cut by the horizon it is sinking into.

Sun with raysDropped. Reads as a weather icon.
Sun and sound wavesDropped. Too literal, music is not a wave.
S as a sunDropped. Unreadable at 16 px.
Sun over a stageDropped. Too much detail for a wristband.
Plain half sunClose, but it could be any sunset.
Sun with five cutsChosen. One shape, one idea, readable from the back of a field.
Seen from above, a dozen people in yellow and teal lie in a circle on dark purple ground, like the rays of a sun.

The starting point

People make the sun

The first reference was a circle of people lying on purple grass. A sun does not need rays to be a sun.

09:30 Construction

Built on a grid

r 265 55% 713203042
  • One circleRadius 265 on a grid of 53. Everything else is measured from it.
  • Five cutsThey grow from 7 to 42 units while the slices between them stay about 36 tall. The sun sinks faster as it goes.
  • First cut at 55%That is exactly where the gradient turns from yellow to pink, so the first cut is also the first colour change.
  • No raysWe drew them and took them out. The cuts say the same thing with less.

13:53 Zenith

One headliner, never cancels

Lineups change every year. The sun is the only act that is always on the bill, so the identity gives it top billing.

One disc, large, centred and alone. Everything else on the page steps back and lets it rise.

Three people carry a giant inflatable sun across a field at sunset. The SOLSTICE sun mark is printed on its face.
A guitarist leaps from a wall of amplifiers in front of a huge pink sun, confetti in the air. The amp head carries the SOLSTICE wordmark.
A couple dances in a cloud of yellow and pink powder against a violet sky.
A crowd with raised hands in silhouette in front of an enormous orange sun on the horizon.
The crowd faces the sun, not the stage

17:00 Applications

On the ground

The mark works at 12 pixels on an amp plate and at 12 metres on an inflatable.

Festival21–23 June
AdmitOne
Pass3 days
Dates21–23 June
Festival · 21–23 June

18:30 Lettering

Letters wide as the horizon

The name sits under the sun like a stage under a sky. We drew the capitals extra wide and spaced them by eye, not by ruler.

Open shapes like L and T tuck closer. Round ones like O and C need room. All seven gaps land between 8 and 15 units and still look even.

S–O 10.9O–L 13.4L–S 8.8S–T 8.4T–I 12.2I–C 14.7C–E 13.4

The line below is light and widely spaced, so the heavy name stays the only loud voice.

20:00 Palette

Colour by the hour

Each colour is a time of day. Night carries most of the page and the sun colours carry the light.

Midnight#1B0F3A
Night, text, ground
Noon#FFC21A
Sun top
Dusk#FF3D7F
Sun middle
Aurora#7B2CF5
Sun base
Linen#FFF1D6
Wordmark

21:58 Dusk

Light you can follow

After sunset the festival keeps its own sun. Fireworks, glitter and stage lights take over the job.

Photography stays warm and grainy. Every frame has one source of light that the eye finds first.

A line of sparks traces a looping path through a dusk sky above a field with a small crowd on the horizon.
Close-up of a face with eyes closed and a sun drawn in glitter on the cheek.

After dark

The face wears the sun

The same disc, drawn in glitter on a cheek at the front of the crowd. The mark travels from the wall to the skin.

22:20 Rules

Room to breathe

xxxx

Clear space

Keep one cap height of the wordmark free on every side. Nothing enters the dashed frame.

Smallest size

The full lockup stops at 150 px wide. Below that, use the sun alone, down to 16 px.

Full, 150 px
Sun, 64 px
32 px
16 px

22:40 Versions

One mark, six outfits

Primary
On light
One colour, light
One colour, dark
Sun only
Stamp

23:00 Motion

The sun that moves

The mark was built to move. Every animation uses the same three ideas: it rises, it is sliced by sound, it sets.

RiseOpens a title or a stage. The sun comes up out of the line.
PulseThe cuts open and close with the bass. Used on screens behind the stage.
212223
SetLoader and countdown. One day passes, the sun sinks a third further.

23:30 Care

How not to wear it

×Do not stretch
×Do not change the colours
×Do not add shadows or glows
×Do not tilt
×Do not place on weak contrast
×Do not swap the order

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ARSORACase: SOLSTICE Festival